Building the Future of Veterinary Care
Guided by industry experts who share our vision of better outcomes for pets and sustainable practices for veterinary teams.
Founder
Rachel Zhao
Founder & CEO
Rachel Zhao is the founder of Woofya. She started Woofya after recognising a systemic gap in veterinary care: the problem isn't the quality of care delivered in the consult room, but what happens after pets go home. Paper instructions, limited time, and a lack of visibility mean even the best care often doesn't translate into action.
Rachel and her team are building a platform that helps veterinary teams ensure care continues beyond the consult - turning plans made in the clinic into consistent follow through, better outcomes for pets, and a more sustainable future for clinics and the people behind them.
Strategic Advisors
Experienced leaders shaping our strategy and product development
Ivan Vysotskiy
Strategic Business Advisor
Ivan is an experienced business leader with a strong technology pedigree. Ivan has diverse experience across early-stage startups and scaleups in various industries. He brings in a wealth of knowledge from technology to operational excellence and leadership.
Dr. Willem van den Berg
Strategic Medical Advisor
Clinic Owner and Head of Surgery at Belgrave Vet Clinic
With over a decade of experience in veterinary medicine, Willem has built a reputation for delivering compassionate, evidence-based care. He brings deep expertise in pet nutrition, behaviour, and preventative integrative health. After running his own clinic in South Africa, he now leads a thriving practice at Belgrave Vet Clinic in Melbourne.
Willem is passionate about improving pet wellbeing and supporting veterinary teams through empathy, precision, and continuous learning — values that deeply align with Woofya's mission.
Customer Advisory Group
Veterinarians and specialists who shape our day-to-day product design
Supported by Leading Venture Partners
Backed by Australia's most respected early-stage investors
Woofya was selected for Blackbird's Giants program, supporting our validation and product development with veterinary clinics.
In 2025, Woofya was selected for the Press Play Ventures cohort, supporting our growth as a female-founded company scaling pilot clinics and real-world use cases.