Building the Future of Veterinary Care

Guided by industry experts who share our vision of better outcomes for pets and sustainable practices for veterinary teams.

Founder

Rachel Zhao

Rachel Zhao

Founder & CEO

Rachel Zhao is the founder of Woofya. She started Woofya after recognising a systemic gap in veterinary care: the problem isn't the quality of care delivered in the consult room, but what happens after pets go home. Paper instructions, limited time, and a lack of visibility mean even the best care often doesn't translate into action.

Rachel and her team are building a platform that helps veterinary teams ensure care continues beyond the consult - turning plans made in the clinic into consistent follow through, better outcomes for pets, and a more sustainable future for clinics and the people behind them.

Strategic Advisors

Experienced leaders shaping our strategy and product development

Ivan Vysotskiy
Ivan Vysotskiy

Strategic Business Advisor

Ivan is an experienced business leader with a strong technology pedigree. Ivan has diverse experience across early-stage startups and scaleups in various industries. He brings in a wealth of knowledge from technology to operational excellence and leadership.

Dr. Willem van den Berg
Dr. Willem van den Berg

Strategic Medical Advisor

Clinic Owner and Head of Surgery at Belgrave Vet Clinic

With over a decade of experience in veterinary medicine, Willem has built a reputation for delivering compassionate, evidence-based care. He brings deep expertise in pet nutrition, behaviour, and preventative integrative health. After running his own clinic in South Africa, he now leads a thriving practice at Belgrave Vet Clinic in Melbourne.

Willem is passionate about improving pet wellbeing and supporting veterinary teams through empathy, precision, and continuous learning — values that deeply align with Woofya's mission.

Customer Advisory Group

Veterinarians and specialists who shape our day-to-day product design

Dr. Andrea Kimler
Dr. Andrea Kimler

Clinic Owner and Head of Surgery

313 Vets
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Dr. Andrea, owner and head veterinarian of 313vets completed her veterinary studies at The University of Melbourne, furthering them afterwards with a Membership in Small Animal Surgery and a course in Animal Acupuncture. Andrea's expertise, commitment and passion towards her personal and professional development ensures the highest level of quality care is provided for all patients.

Andrea's enthusiasm is evident not only in her professional achievements but also in her personal life. As a dedicated fan of the Richmond Football Club, member of the Melbourne High School Old Boys Hockey Club, Rotarian, and through her community engagement appearing at the Boroondara Farmers Market, Andrea displays true leadership, compassion and enthusiasm in all she does.

Dr. Chantelle McGowan
Dr. Chantelle McGowan

Head Behaviour Specialist

The Calm Pet Vet
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Dr Channy is a Veterinarian of nearly 15 years, passionate about mental health in pets. From within their first year after graduating uni, Dr Channy has been fiercely advocating for the mental health of their patients, helping guardians with pet behaviour in the home, as well as coaching and lecturing veterinary students and professionals on Veterinary Behaviour and Fear Free handling in clinics.

After a decade in General Practice, Dr Channy now works in the behaviour space full time. In 2023, Dr Channy sat examinations for and obtained their Memberships to the ANZCVS Veterinary Behaviour Chapter.

Dr Channy is also a proudly neurodivergent, disabled, non-binary & Intersex veterinarian, volunteering their lived-experience as Vice President of The Veterinary Kaleidoscope (Australasia's only DEI organisation for the veterinary profession) and Treasurer of the Australian Rainbow Vets & Allies.

Dr. Elle Parker
Dr. Elle Parker

Behaviour Veterinarian

Pawly Understood
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Dr. Parker is a behaviour veterinarian - a qualified and experienced veterinarian who has completed further study in the field of animal behaviour.

"I help animal patients who have behaviour and psychological problems using scientific, up-to-date, evidence-based and ethical medical treatment. I am dedicated to improving animal welfare and the human-animal bond through increasing education, understanding and intervention of mental health in pets."

Having always been fascinated by both psychology and animal behaviour, I naturally found my calling in the blossoming field of veterinary behaviour. I learned of the confronting reality of how commonly behaviour issues devastate the lives of pets and their families. I was struck by how fundamentally important but under-recognised this area of veterinary medicine was.

Dr. Sarah Webb
Dr. Sarah Webb

Veterinarian

Belgrave Vet Clinic
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Dr. Sarah Webb is a passionate veterinarian who understands firsthand the challenges of burnout in our profession. After experiencing her own journey through veterinary burnout, she dedicated herself to helping other veterinarians find their path to recovery and professional fulfillment.

With years of experience in both clinical practice and professional development, Dr. Webb combines her veterinary expertise with proven strategies for overcoming burnout, career growth, and exploring alternative business opportunities within the veterinary field.

Her mission is to ensure that no veterinarian has to face these challenges alone, and that every member of our profession can find a sustainable and fulfilling career path.

Supported by Leading Venture Partners

Backed by Australia's most respected early-stage investors

Blackbird Giants
2025

Woofya was selected for Blackbird's Giants program, supporting our validation and product development with veterinary clinics.

Press Play Ventures
2025

In 2025, Woofya was selected for the Press Play Ventures cohort, supporting our growth as a female-founded company scaling pilot clinics and real-world use cases.